Wonderfruit Brand Manager

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Job Highlights
  • This is a Senior Manager level position with a focus on social media marketing and content strategy
  • Candidates must have at least 7 years of Social Media experience and 3 years of Brand Management experience
  • Manage all Scratch First’s Social Media channels (strategy, execution, reporting)
  • Lead the team in strategy, creative development and community management
  • Analyze digital trends and develop optimized content across multiple platforms
  • This role is based in Bangkok, Thailand
Scratch First, the team behind Wonderfruit and Fruitfull, is looking for a highly skilled and experienced Brand Manager specializing in social media communication, strategy, and content development. As a key member of our marketing team, the Brand Manager will be responsible for driving the success of our brand across various online platforms. The ideal candidate should have a minimum of 7 years of social media marketing experience and at least 3 years of experience in Brand Management. Candidates should be a strategic thinker with a passion for communication, a deep comprehension of audience behavior, and a proven ability to manage brands effectively.

At Wonderfruit, culture is the catalyst for growth. We engage the curious through the intersections of art and culture to encourage, develop and innovate meaningful relationships with ourselves and nature.

If you believe the same, read on.
The Role
  • Develop and implement comprehensive online strategies aligned with the overall brand objectives
  • Conduct in-depth research and analysis of social media trends, audience behavior, and competitor activities to identify new opportunities and optimize brand presence
  • Collaborate with cross-functional teams to align strategies with broader marketing initiatives
  • Create engaging and compelling content for social media platforms, including but not limited to written, visual, and multimedia assets
  • Oversee and manage the content calendar, ensuring timely delivery of high-quality content that aligns with brand guidelines and resonates with the target audience
  • Monitor and evaluate content performance, leveraging data and analytics to drive continuous improvement and optimize content strategies
  • Collaborate with internal and external stakeholders to gather input, align objectives, and manage expectations
  • Work closely with creative teams, providing clear and concise briefs, and ensuring the timely delivery of creative assets
  • Manage feedback and revision processes efficiently, maintaining effective communication and resolving any conflicts or issues that arise
  • Maintain a deep understanding of the brand’s identity, values, and target audience, ensuring consistency across all social media platforms
  • Monitor and protect the brand’s reputation, promptly addressing any concerns or issues that arise on social media channels
  • Leverage market insights to identify brand growth opportunities and drive brand positioning strategies
  • Manage the Community Management team to ensure all community touchpoints are aligned
  • Work with the Performance Marketing Manager to set up campaigns and define audience targeting according to behaviors across platforms
Candidate requirements
  • Minimum 7 years in social media marketing, at least 3 years in Brand Management
  • Copywriting skills in English and Thai required
  • Must have attended Wonderfruit at least once
  • Bachelor’s degree in Marketing, Communications, or a related field (advanced degree preferred)
  • Strong knowledge and understanding of various social media platforms, their features, and best practices
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and manage multiple stakeholders
  • Strong project management skills, with the ability to prioritize tasks, meet deadlines, and adapt to changing priorities
  • Demonstrated ability to work autonomously and make data-driven decisions
  • Creative mindset with a keen eye for detail, ensuring the delivery of high-quality creative assets
  • A fun and positive manager, who can confidently lead a team
  • Highly organized, and able to work independently
We are a small team, looking for the right fit. The successful candidate will be someone who can think on their feet, participate enthusiastically, and know when to collaborate or when to take the lead. It’s a fast-paced, festival environment—in the office, and at the event. We prioritize good teamwork and bringing a positive, fun attitude to whatever we do.
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