Wonderfruit Brand Director

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Job Highlights
  • The successful candidate will have a penchant for creative branding and will be able to think on their feet and be resourceful if a challenge arises
  • Experience in leadership, potentially in an agency-like environment, would be highly desirable
  • Exemplary organization and coordination skills are an absolute must
  • The ability to communicate exceptionally well in English is required– and language skills in Thai would be a bonus
About Us
Scratch First, The team behind Wonderfruit and Fruitfull, is looking for an experienced and strategic Brand Director to join our creative team.

Our experiences and festivals exist to encourage, develop and innovate creative solutions for sustainable living, and to bring about a global community to celebrate them.
We believe that creativity is the catalyst for change.
If you believe the same, read on.
The Role
The Brand Director is a central marketing role within our organization. This role will lead both our Marketing and PR teams and will be responsible for the strategic brand positioning of Scratch First and/or its subsidiary brands. This individual should demonstrate a strong grasp of leadership skills, contain a dynamic, diverse background in marketing, and showcase the ability to lead while having fun.

The Marketing Director role will report directly to the Managing Director and Founder of the business.
  • Ability to lead and build strategic branding initiatives for Scratch First brands and lead team from conception to execution for Thai and SEA regional markets
  • Responsible for achieving core KPIs across branding + engagement targets
  • Develop creative narratives under the Scratch First ethos that bring it to life across a series of communications, formats and internal comms across teams
  • Oversee PR initiatives and versed in identifying brand angles and stories to drive the Scratch First position or subsidiary businesses.
  • Responsible for inspiring and motivating the marketing team
Candidate requirements
  • 10+ years events, agency or brand management
  • 5+ years of team leadership experience
  • Ability to work under high-pressure environments
  • Demonstrate leadership project and time management skills
  • Extremely strong written, verbal and communication skills
  • A positive, go-getter attitude at all times
We are a small, dynamic team that values creativity, flexibility and collaboration. The right candidate will be someone who can think fast, adapt quickly and bring a positive, open-minded spirit to our projects.
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